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Ecommerce

Ecommerce

A direct-to-consumer apparel brand. Here's what we found, what we built, and the numbers 30 days later.

SECTION 1

The situation

A direct-to-consumer apparel brand was struggling with:

  • No abandoned-cart recovery β€” 73% cart-abandonment rate going unrecovered
  • No welcome sequence β€” every new email subscriber sat ice-cold
  • No post-purchase upsell β€” every customer was a one-shot order
Estimated monthly revenue leaking
$22,000
SECTION 2

What we found

Finding 1
$11,000/mo
No email-marketing tool detected
Zero touchpoints between visit and purchase
Finding 2
$7,200/mo
No cart-abandonment system
7 of 10 carts never converted, no reminder ever fired
Finding 3
$3,800/mo
No review platform β€” social proof gap on every PDP
Conversion lifts 18% with reviews on the page; this site had none
SECTION 3

What we built

DAY 1
βœ… Email capture popup live
10% off code in exchange for an email address; non-interrupting timing.
DAY 3
βœ… 5-email welcome sequence
Brand story β†’ bestseller β†’ social proof β†’ founder note β†’ first-purchase nudge.
DAY 7
βœ… 3-email abandoned cart sequence
Day 0 reminder, day 1 social proof, day 3 soft incentive.
DAY 14
βœ… Post-purchase upsell
Cross-sell email triggered 3 days after first order ships.
DAY 30
βœ… Review request automation
Email + SMS 7 days after delivery with a one-tap review link.
SECTION 4

The results

Metric
Before
After
Change
Cart recovery rate
0%
12%
+12pp
Email list growth
0
847
+847
Average order value
$78
$101
+$23
Welcome-series revenue
$0
$4,200/mo
+$4,200
Revenue recovered
$0
$18,400/mo
+$18,400
SECTION 5

Live demo

See exactly what we built for them β€” every CTA, form, and lead-capture flow works:

Their actual booking page
edynamicsgrowth.com/w/demo-fresh-threads
Open the live demo β†’

Built in 60 seconds. Live the same day.

SECTION 6

Your turn

Ready to see what we’d find in your business?

Two ways to start.

Step 1
Request your Revenue Signal β†’
Surface your top revenue leaks in under a minute.
$97 Β· Most popular
Get your Revenue Signal Report
Full leak breakdown + 30-day fix plan. Same format as this case study, your numbers.
Example results. Actual results vary.