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Fitness Studio

A boutique strength + conditioning studio. Here's what we found, what we built, and the numbers 30 days later.

SECTION 1

The situation

A boutique strength + conditioning studio in Roncesvalles was struggling with:

  • No free-trial booking β€” every prospect had to phone or DM to try a class
  • 40% of new members churned in the first 60 days β€” no onboarding sequence
  • No referral system β€” happiest members had no easy way to bring friends in
Estimated monthly revenue leaking
$9,800
SECTION 2

What we found

Finding 1
$5,200/mo
No online trial-class booking widget
Every after-hours interest signal died in DMs / voicemail
Finding 2
$3,000/mo
No new-member onboarding sequence
Members who skipped weeks 2-4 churned at 4Γ— the activated rate
Finding 3
$1,000/mo
No referral / member-bring-a-friend program
Members' partners + colleagues had no path in besides "ask Sasha"
SECTION 3

What we built

DAY 1
βœ… Free-trial booking page live
Prospects pick a class slot 24/7 β€” confirmation SMS within seconds.
DAY 3
βœ… New-member onboarding sequence
5-touch onboarding: welcome, week-1 plan, form-check video, 30-day checkpoint.
DAY 7
βœ… Class reminder + no-show recovery
SMS 2h before class; rebook nudge if member misses two in a row.
DAY 14
βœ… Member-referral program
One-tap "bring a friend" link β€” friend gets free trial, member gets a free month.
DAY 30
βœ… Win-back for lapsed members
Quarterly outreach to members who haven't booked in 4+ weeks.
SECTION 4

The results

Metric
Before
After
Change
Free-trial bookings/month
4
32
+28
60-day retention
60%
82%
+22pp
Referral signups/month
1
11
+10
Google reviews
34
58
+24
Revenue recovered
$0
$9,200/mo
+$9,200
SECTION 5

Live demo

See exactly what we built for them β€” every CTA, form, and lead-capture flow works:

Their actual booking page
edynamicsgrowth.com/w/demo-peak-fitness
Open the live demo β†’

Built in 60 seconds. Live the same day.

SECTION 6

Your turn

Ready to see what we’d find in your business?

Two ways to start.

Step 1
Request your Revenue Signal β†’
Surface your top revenue leaks in under a minute.
$97 Β· Most popular
Get your Revenue Signal Report
Full leak breakdown + 30-day fix plan. Same format as this case study, your numbers.
Example results. Actual results vary.