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Understanding your recovery score

A 0-100 score combining seven signals; here's what each band means and what moves it.

Recovery score is the headline metric on your dashboard. It rolls up the seven leak categories we measure into a single 0-100 number so you can answer the question: "Are we getting better, worse, or holding?".

Bands

  • 0-39 - Material leaks open across multiple categories. Expect frequent recovery actions.
  • 40-69 - Mixed. Some categories tight, others bleeding. Most clients live here in the first 60 days.
  • 70-89 - Healthy. Recovery actions are now optimisation, not emergency repair.
  • 90+ - Best-in-class. Sustained discipline across every leak category.

What moves it

Speed-of-response, review velocity, and follow-up coverage move the score fastest. Booking conversion and ad spend efficiency move slower but compound. The dashboard tooltip on each component shows the exact contribution.