← Edynamics Intelligence
Revenue Benchmarks

What healthy looks like.

Public benchmarks by business type — sourced from Edynamics platform aggregates and published industry research.

MetricHealthyAveragePoorSource
Average engagement value
Mean revenue per signed engagement
$15,000+$5,000-15,000<$5,000Industry research
Days sales outstanding (DSO)
Average days for invoices to be paid
<3030-60>60Industry research
Discovery-to-proposal conversion
Share of discovery calls that produce a proposal
60%+35-60%<35%Industry research
Inquiry response time
Time from website enquiry to first reply
<2h2-24h>24hIndustry research
Net promoter score
NPS on closed engagements
50+25-50<25Industry research
Proposal-to-close rate
Share of proposals that close
40%+20-40%<20%Industry research
Realisation rate
Billable hours billed as a share of hours worked
90%+70-90%<70%Industry research
Referral rate
Share of new business from existing-client referrals
40%+15-40%<15%Industry research
Repeat client share
Share of revenue from repeat clients
60%+30-60%<30%Industry research
Utilisation rate
Billable hours as a share of available hours
70%+55-70%<55%Industry research

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