Revenue Benchmarks — Edynamics

Restaurant

Subtype: casual

Metric	Healthy	Average	Poor	Source
Average cover spend Mean revenue per seated cover	$30-55	$20-30	<$20	Industry research
Birthday/anniversary capture Share of guests with at least one date on file	40%+	15-40%	<15%	Edynamics platform
Loyalty member share Share of revenue from identified loyalty members	25%+	10-25%	<10%	Industry research
Midweek coverage vs weekend Tuesday/Wednesday covers as a share of weekend covers	85%+	60-85%	<60%	Edynamics platform
Online order share Share of revenue from online orders	20-40%	10-20%	<10%	Industry research
Phone-order capture rate Share of inbound calls converted to orders	85%+	60-85%	<60%	Edynamics platform
Repeat-guest rate (90 days) Share of guests who return within 90 days	35%+	15-35%	<15%	Industry research
Reservation no-show rate Share of reservations where the party does not arrive	<3%	5-10%	>10%	Edynamics platform
Review reply rate Share of reviews replied to within 7 days	90%+	50-90%	<50%	Edynamics platform
Review velocity Net new Google + Yelp reviews per month	20+	8-20	<8	Edynamics platform
Wait-time response Average reply latency on online enquiries	<5 min	15-60 min	>60 min	Edynamics platform